Implementation of Web-Based Technologies into Teaching and Learning Practices in the University

The rapid penetration of web-based technologies into our social life creates challenges both for teachers and students to face.The paper dwells upon the implementation of social media as web-based technologies into the educational environment in the university.Social media application is considered at macro and micro levels within the university structure.Particular attention is paid to the description of LMS system at a macro level and a group wiki site at a micro level.The advantages and disadvantages of the technologies at both levels are identified.The author proposes the idea that particular pedagogical conditions must be created for successful deployment of the technologies.The participative approach is suggested as a basis of teacher-student collaboration.