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October 14, 2009Business HorizonsOpen Access

Users of the world, unite! The challenges and opportunities of Social Media

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Authors

AKAndreas KaplanÉcole Supérieure des Sciences Économiques et CommercialesMHMichael HaenleinUniversity of Liverpool

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Cite This Study

Kaplan et al. (2009) studied this question.

synapsesocial.com/papers/6aa4231a62d1fdab095552f2https://doi.org/10.1016/j.bushor.2009.09.003
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Also Consider

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  4. 4Efficient Capital Markets: A Review of Theory and Empirical Work1970 · 13,669 citations