Continuous Improvement in Business Education: Insights From the For-Profit Sector and Business School Deans

Like the enterprises that hire their graduates, business schools are facing rising pressure to increase the value added by their services. To meet this challenge in an era of tightening resources, business schools will need to undergo fundamental changes in the way they operate and continuously seek ways to create future value. This article explains the balanced scorecard approach to stimulating and sustaining continuous improvement. It also reports the opinions of 38 business school deans on the structure of a potentially useful balanced scorecard for a business school. Favorable results were reported in the for-profit sector, and business schools will likely find this approach to be worthy of serious consideration.