AT&T has successfully applied the methodologies and tools of total quality management (TQM) to resolve environmental issues and, with the use of policy deployment, has exceeded its environmental goals. The original goals were oriented toward preventing pollution and specifically focused on wastes and emissions. As the company continues efforts in these areas, new goals are emerging that are more system focused — to fully integrate environmental concerns into our business and management processes. The new processes will help identify root causes of environmental quality failures and help address them in the up-front design of products and services.
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Borum et al. (1995) studied this question.
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