"Distinction of Comparative Advertising from False Advertising and its Relation to Illegitimate Competition"

The use of comparative advertising is on the rise, which creates some important questions for the development of public policy around it. Comparative advertising may be useful to advance the consumer information program. To be certain, though, that the information customers receive via comparison advertising is advantageous. It should concentrate on deciding which kinds of comparison claims should be permitted and what the standardsfor substantiating comparable claims need to be. it should be the comparative advertising not contrary to public order and morals, and not to be false, misleading, or deceptive, or that causes the consumer to be in error, and that also includes sufficient information for a good or service provided that would foster conscious thinking, discerning the will of the works to form an enlightened and is demand for the contract.The research themes in this thesis offer a comprehensive review of comparative advertising in the US and EU (France), Iraq, and Egypt.This study is extracted from the doctoral thesis.