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Feminists have been concerned about the debasement of women in sexually explicit material. The purpose of this study was to determine the extent of domination and sexual inequality in x-rated videocassettes through a content analysis of 45 widely available x-rated videocassettes. The sample was randomly drawn from a list of 121 adult movie titles widely available in family videocassette rental stores in southern California. Over half of the explicitly sexual scenes were coded as predominantly concerned with domination or exploitation. Most of the domination and exploitation was directed by men toward women. Specific indicators of domination and sexual inequality, including physical violence, occurred frequently. The growth of the videocassette rental industry and the popularity of x-rated films, coupled with the messages these films convey, is a cause for concern.
Cowan et al. (Tue,) studied this question.