Conceptualizing Corporate Social Responsibility: An Indian Perspective.

This article discusses Indian perspectives on corporate social responsibility. The author argues that the legacy of social action in India informs the development of CSR more that Western literature on the subject does. The contrast between the Western, Judeo-Christian, view of CSR, and the Indian, Vedantic, view is framed in terms of the relationship between morality and acquisitiveness. The social participation of companies including the pharmaceutical companies Strides Arcolab Ltd., Biocon Ltd., and Wockhardt Ltd., all of whom contributed to the treatment of AIDS/HIV, Tuberculosis, and Malaria in India, serve as examples of CSR. This participation if described as an example of Gandhian Social Trusteeship.