The teachers/practitioners corner forecasting in business schools: A survey

The study of forecasting techniques has received increased attention in recent years. How to incorporate this topic into the business school curriculum is a frequent subject of discussion. The purpose of this study was to determine whether forecasting is being taught in business schools and how it is incorporated into the curriculum. The survey instrument was sent to 622 member institutions of the American Assembly of Collegiate schools of Business. The importance of teaching forecasting techniques at both the undergraduate and graduate level was investigated.