November 1, 1992

Predicting When Two-Sided Ads Will Be More Effective than One-Sided Ads: The Role of Correlational and Correspondent Inferences

CPCornelia PechmannUniversity of California, Irvine

Key Points

Key points are not available for this paper at this time.

Abstract

Cornelia Pechmann, Predicting When Two-Sided Ads Will Be More Effective than One-Sided Ads: The Role of Correlational and Correspondent Inferences, Journal of Marketing Research, Vol. 29, No. 4 (Nov., 1992), pp. 441-453

KI fragen

Bookmark

View Full Paper

Cite This Study

Cornelia Pechmann (Sun,) studied this question.

synapsesocial.com/papers/6a20d4276dd54ee3d3eb0b3a https://doi.org/https://doi.org/10.2307/3172710

KI fragen

Bookmark

View Full Paper