Examining Information Search Strategies of Ohio Farmers

As information becomes more ubiquitous than ever before, understanding the what, how, and why of farmers' information search strategies becomes more important to Extension professionals. Based on a mail survey of farmers in Ohio, the study reported here examined farmers' informational needs and identified factors that influence farmers' information choices. Specifically, the results highlight the differences in farmers' search strategies regarding type, amount, and sources of information. Findings show farmers practiced high-, moderate-, and low-search strategies to stay current on topics important to their farm business. The implications for Extension professionals are discussed.