Analysis of Public Perception of Interest in Using Financial technology as a Payment Media

This study aims to analyze public perception by measuring from seeing the influence of perception of ease, influence of benefit perception, influence of risk perception, and attractiveness of promotion offered by financial technology payment to public interest in using financial technology as their payment tool. The data used in this study is quantitative data with respondents in the study who are people who are domiciled in tangerang area, who have used financial technology payment for at least 1 month of use and the age of respondents at least 17 years, and the data collected through surveys by disseminating google form to respondents, with a sample number of 35 people with the majority of respondents are still millennial. The results of the analysis showed that there is a positive relationship between the perception of ease, perception of usefulness and attractiveness of promotion to the public's interest in using financial technology as a means of payment transactions. As for risk perception, negative effect on public interest in using financial technology payment as a means of payment transactions. Financial technology payment that is easy to operate will increase the interest of users compared to applications with difficult technology, while the benefits of positive influence because it is considered to increase effectiveness and efficiency for its users, promotion is also considered as a positive influence for public interest, because promotion can increase public curiosity towards a product, while the risk of negative influence because with the increasing perception that financial technology payment is at risk will reduce public interest in using financial technology Advice that can be given in this research is to continuously improve the ease of financial technology applications, with benefits, by cooperating to expand the availability of payment services using electronic money, and trying to improve security.