Mass Media, Social Media and Technological Evolution Today: A Theoretical Approach

This study aims to make a synthetic theoretical presentation of the main challenges currently noticeable in the evolution of the mass media and social media in the context of the accelerated development of new technologies. It is a slow, but decided, visible change, one that profoundly affects human society. In this context we put forward the use of the post-media concept, which defines the transition from classical to new (digital) media, assimilating both the facilities of rapid communication and linking, as well as the tensions arising as a result of the dangers generated and the pressures exerted by various changes. The analysis covers the main types of convergence in communication, the integration of new technologies and equipment, the generalization of interconnection, the extension and diversification of handling arrangements, and the need to rewrite ethical and professional codes for the use of those working on digital platforms.