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Purpose This study examines how green dynamic capabilities (GDC) and ethical leadership (EL) influence a firm’s green sustained competitive advantage (GSCA) by focusing on the mediating role of green marketing strategy (GMS) within the natural resource-based view (NRBV) from the perspective of dynamic capabilities. Design/methodology/approach The conceptual model is tested using multi-source and three-wave time-lagged data from 213 managers and their subordinates in the Saudi Arabian hospitality and tourism industry. Findings The empirical findings confirm that GDC and EL have a positive and statistically significant impact on GMS and GSCA. In addition, the results suggest that GMS partially mediates the links between GDC and GSCA as well as between EL and GSCA. Originality/value This is an original study that examines GDC, EL, GMS and GSCA in a single model. This study demonstrates how GDC and EL lead to high levels of GSCA through the mediation of GMS.
Alhemimah et al. (Thu,) studied this question.