June 1, 1958Journal of Broadcasting

The effect on parental buying habits of children exposed to children's television programs

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Abstract

(1958). The effect on parental buying habits of children exposed to children's television programs. Journal of Broadcasting: Vol. 2, No. 3, pp. 253-258.

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Cite This Study

Mark Munn (1958) studied this question.

synapsesocial.com/papers/6a20fd4281c1872dc832fe7b https://doi.org/10.1080/08838155809385837

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Abstract

(1958). The effect on parental buying habits of children exposed to children's television programs. Journal of Broadcasting: Vol. 2, No. 3, pp. 253-258.