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This paper studies how emotional expressions of enmity and their meanings conveyed by negative emotions against migrants are used by right-wing populists to provide the emotional pattern that makes their potential electorates unite around them. It takes Germany and its Alternative für Deutschland (AfD) party as its case study and focuses on the AfD’s emotional expressions of enmity towards migrants/refugees -like labelling all of them as “terrorists” and “criminals”- in its party campaign visuals including catchy slogans along with disturbing visuals. The paper argues that these visuals are used to reinforce and complement the emotion norms of amity like solidarity and unity between “pure Germans” and the AfD as their claimed representative against the “others”. The analysis conducted here suggests that the AfD instrumentalizes migrants both in domestic politics as perpetrators of economic, societal, and security-related threats and in relations with non-EU countries as objects of fear and terror.
Özer et al. (Mon,) studied this question.