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The aim is to create a strategic framework for developing the sports industry in emerging markets using Vietnam as a case study.

Policy and Strategic Roadmap for Sports Industry Development in Emerging Markets: Lessons from Vietnam

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The aim is to create a strategic framework for developing the sports industry in emerging markets using Vietnam as a case study.
Conducted PEST analysis to assess macro-environmental factors.
Performed SWOT analysis to generate strategic options.
Utilized a Delphi consultation with 25 experts to reach consensus on priority interventions.
Strong political commitment and rising private investment were noted, but institutional fragmentation remains a challenge.
The domestic sports market is projected to grow significantly, potentially reaching USD 300 million by 2024.
Consensus among Delphi participants favored priority actions such as a Sports Industry Development Law and public-private partnerships.

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Mixed-methods study develops strategic framework for sports industry growth in Vietnam, suggesting actionable pathways.

Binh et al. (2026) studied this question.

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