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June 4, 2026Business & Society

Designing Business Models in Sustainability-Driven Hybrid Organizations: Configurations of Organizational Activities in B Corps

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Authors

VMValentina De MarchiSCSimone CarmineEMEleonora Di Maria

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Overview

Randomized trial assesses business model configurations in hybrid organizations, indicating pathways for sustainability.

Key Points

  • This study aims to understand how business models are designed in sustainability-driven hybrid organizations.
  • Applied crisp-set qualitative comparative analysis of B Corps data
  • Distinguished between integrated and differentiated business model archetypes
  • Examined configurations of sustainability-related activities in organizational designs
  • Identified six configurations associated with integrated business models and two with differentiated ones
  • Integrated models align economic and sustainability goals through multiple value functions
  • Differentiated models focus on a single value function, showing specialized designs

Cite This Study

Marchi et al. (2026) studied this question.

synapsesocial.com/papers/6a211763d499ed480b170426https://doi.org/10.1177/00076503261442162
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