This theoretical extension explores how shifting biological market dynamics influence affordances and behaviors.
We extend Ko & Neuberg's framework by integrating biological markets. Because many affordances are provided by others, they follow market dynamics based on partner-choice processes (partner availability, switching costs, and actor value) - which shift across environments and life stages. These shifts reshape market composition and affordances, generating testable predictions about who perceives opportunities, when and why, and how these shape behavioral strategies.
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Rotella et al. (2026) studied this question.
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