Consumer Preferences and Purchase Location Decisions

January 1, 2026Open Access

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Key Points

The research aims to identify factors affecting consumer preferences when choosing purchase locations.
Conducted a quantitative online survey using Google Forms with 165 respondents (N=165).
Applied descriptive statistics and correlation analyses to assess the data.
Used Spearman's correlation coefficients, Welch's t-test, and Welch's ANOVA.
Consumers prefer shopping at locations offering favorable prices, quality products, and attractive promotions.
Statistically significant impact of demographic characteristics on consumer preferences was found.
The majority of consumers still favor traditional shopping, with product price being the most important factor.

Quantitative research identifies factors influencing consumer preferences for purchase locations.

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Puvača et al. (2026) studied this question.

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