What question did this study set out to answer?

This research aims to explore the influence of environmental, social, and economic indicators on online shopping decisions.

June 19, 2026SustainabilityOpen Access

Sustainability Beyond Price: Empirical Validation of a Multidimensional Framework of Online Consumers’ Preferences and Attitudes

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This research aims to explore the influence of environmental, social, and economic indicators on online shopping decisions.
Surveys conducted in Serbia and Slovenia (n=572)
Quantitative analysis using structured questionnaires
Examination of variables related to shopping behaviors and delivery preferences
Preferences for sustainability are influenced by environmental concerns, social responsibility, and trust.
Income impacts trust-related behaviors and willingness to pay (WTP).
Two decision-making approaches identified: value-driven sustainability (EcoIndex, SocialIndex, WTPIndex) and cost-minimization (PriceIndex).

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Implication

Randomized trial examines sustainability's influence on online consumer choices in Serbia and Slovenia, suggesting critical dimensions that affect decisions.

Cite This Study

Veličković et al. (2026) studied this question.

synapsesocial.com/papers/6a34dd8765a5b0777af2d459 https://doi.org/10.3390/su18126247

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Implication

Randomized trial examines sustainability's influence on online consumer choices in Serbia and Slovenia, suggesting critical dimensions that affect decisions.

Sustainability Beyond Price: Empirical Validation of a Multidimensional Framework of Online Consumers’ Preferences and Attitudes

Key Points

Discussion

Implication

Cite This Study

Sustainability Beyond Price: Empirical Validation of a Multidimensional Framework of Online Consumers’ Preferences and Attitudes

Key Points

Discussion

Implication

Cite This Study

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