Agri-Cultural Tourism: Linking the Arts and Humanities with Agricultural Direct Marketers and Specialty Producers

In South Dakota, we are linking artists and specialty producers in a unique "Agri-Cultural Tourism" approach. In sparsely populated areas, agritourism enterprises have a difficult time attracting potential tourists. By partnering specialty agricultural enterprises with nearby or regional artists and other cultural entities and events, a critical mass of attractions can be created. This article provides an example of the critical partnership between cooperative extension, stakeholders, and numerous allied organizations that served as a catalyst for an on-going Agri-Cultural tourism alliance. It also highlights key issues and steps identified by the participants to assure continued development progress in the state.