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Pornography has historically been closely connected with the rise of communication technologies, often providing male customers the justification to become early adopters. In recent decades, the digitalization of data, the Internet, and the World Wide Web have accelerated this trend. Cybersex—electronic pornography—has proved an early and profitable market for almost every new computer‐based service. As well as providing revenues, cybersex has also trailblazed new business and operational practices that later diffuse to other markets.
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Jonathan Coopersmith (2006) studied this question.
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