Who Believes Propaganda? Media Effects during the Anti-Japanese Protests in Beijing

Abstract The Chinese media have undergone commercial liberalization during the reform era. Interviews with media practitioners reveal that media reform has brought about three different types of newspapers that differ with respect to their degree of commercial liberalization. Based on a natural experiment during the anti-Japanese protests in Beijing in 2005, this article shows that urban residents found more strongly commercialized newspapers more persuasive than less commercialized newspapers. Provided that the state can enforce press restrictions when needed, commercial liberalization promotes the ability of the state to influence public opinion through the means of the news media.