Modeling corporate identity: a concept explication and theoretical explanation

This research introduces new conceptual and operational definitions of corporate identity. In addition, based on these definitions, introduces a model of corporate identity and how it works in the context of a firm’s mission, corporate image and reputation. This model helps further to explicate the concept of corporate identity as well as provide a plausible theoretical explanation for the way corporate identity works. In that way, this article provides evidence of the efficacy of corporate identity as a strategic management tool.