The problem of specifying the ways in which culture influences cognitive processes is discussed using the relation between culture and memory as a special case. Beginning with scattered suggestions from the anthropological and psychological literature, a research strategy combining ethnolinguistic and experimental psychological techniques is described. Mnemonic performance is shown to depend upon a host of situational (cultural) factors which must be systematically explored in order to determine culture‐memory relations.
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Cole et al. (1972) studied this question.
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