May 4, 2026Open Access

From old to new: re-thinking and reconstructing ageing consumers

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Abstract

From old to new: re-thinking and reconstructing ageing consumers"Aging is an extraordinary process where you become the person you always should have been" -David Bowie (Hicklin, 2016

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Authors

Carolyn Wilson-Nash

University of Stirling

Anna Schneider‐Kamp

University of Southern Denmark

Paolo Franco

Radboud University Nijmegen

Journals

Journal of Marketing Management

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Institutions

Radboud University Nijmegen

University of Southern Denmark

University of Stirling

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Wilson-Nash et al. (Mon,) studied this question.

synapsesocial.com/papers/6a2156ca6edeeecbd302f9d8 — DOI: https://doi.org/10.1080/0267257x.2026.2641338

Also consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

The social construction of old age: perspectives from political economy· 1991 · 13 citations
Life Cycle Concept in Marketing Research· 1966 · 372 citations
Learning to love the older consumer· 2001 · 103 citations
Transforming Poverty-Related Policy with Intersectionality· 2016 · 63 citations
Death in a Consumer Culture· 2015 · 39 citations

Also consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

The social construction of old age: perspectives from political economy· 1991 · 13 citations
Life Cycle Concept in Marketing Research· 1966 · 372 citations
Learning to love the older consumer· 2001 · 103 citations
Transforming Poverty-Related Policy with Intersectionality· 2016 · 63 citations
Death in a Consumer Culture· 2015 · 39 citations

From old to new: re-thinking and reconstructing ageing consumers

Key Points

Abstract

Citation Network

Connected Papers

Discussion

Authors

Journals

Actions

Institutions

References and Citations

Citation Network

Connected Papers

Discussion

Cite this study

Also consider

Also consider