Effect of brand preference upon consumers perceived taste of turkey meat.

2 experiments are reported concerning a wider possible application for taste tests in brand research. In 1 experiment a panel of 150 compared the taste and texture of 2 identical samples of turkey meat. In the other, 61 Ss compared the taste and texture of unlike samples of turkey meat. In both experiments Ss were asked to match their comparisons with 2 related commercial brands. Results indicated that a well-known brand positively affected the taste which Ss experienced for samples of turkey meat. (PsycINFO Database Record (c) 2006 APA, all rights reserved)