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In the paper published in Business Strategy and the Environment (7, (3)) entitled ‘Sector variation and ecological modernization: towards an analysis at the level of the firm’, the authors situated their analysis of firms within the framework of ecological modernization. They indicated the part which sector variability plays in firms positioning themselves towards environmental issues. In this paper, the authors extend their analysis to consider the effects that environmental regulation and company size have on the levels of environmental motivation demonstrated by companies and what this reveals about the prospects for a move towards ecological modernization. © 1998 John Wiley & Sons, Ltd and ERP Environment.
Baylis et al. (Sun,) studied this question.