A Decade of Scholarship in Marketing Education

The teaching environment in business schools has changed dramatically over the last decade. But the last comprehensive review of the scholarship of teaching was conducted more than a decade ago. Where and from whom do the best practices for teaching originate today? To answer this question, the authors examine marketing education scholarship between 2000 and 2009 by assessing individual and institutional productivity in the two primary marketing education journals, Journal of Marketing Education and Marketing Education Review. Past findings that the most productive institutions for marketing education research were concentrated in the South no longer hold. In the last decade, interest in marketing education research is found at a large number of schools with most authors appearing only once in the two primary marketing education journals and most institutions having only one or two appearances. Higher levels of research productivity appear to be related to institutional mission.