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Social scientists note individuals tend to respond favorably to sensitive topics in surveys, but few consider factors triggering these responses. This study uses unique data to examine respondents' racial/ethnic attitude under direct and indirect modes of elicitation. In particular, the list experiment provides a cloak of anonymity to a random subsample of individuals that allows them to respond truthfully about their racial/ethnic attitudes. By comparing responses between administration modes, this study evaluates whether social desirability pressures mediate, and racial/ethnic composition moderate, the relation between education and racial/ethnic attitudes. Findings indicate an initial positive relation between education and racial/ethnic attitudes, but desirability bias mainly drives this relation. Furthermore, there is some support racial/ethnic composition moderates the influence of social desirability on education.
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Brian P. An (2014) studied this question.
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