Strategic performance evaluation: descriptive and prescriptive analysis

Addresses the question of how to assure effective performance evaluation of a public service strategic unit. Both descriptive and prescriptive approaches are discussed. Based on this analysis a practical model for performance evaluation is developed. The model proposed comprises key drivers of performance, including internal and external factors, as well as both quantitative and qualitative factors, simultaneously. The model has been designed using the Analytical Hierarchy Process (AHP) and tested using the Expert Choice Software. The testing results show that the evaluation outcomes differ as a function of the criteria used, the weight assigned, and the meaning given to each criterion. Using the same criteria with a different weighting scheme results in different outcomes for the same performance. This counter‐intuitive finding has important implications for management practice.