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THE CONTEXT. 1965 to 1990: Five Discoveries in Shell. Three Competing Paradigms in Strategic Management. THE PRINCIPLES OF SCENARIO PLANNING. The Business Idea of An Organisation. Dealing with Uncertainty. Scenarios and the Business Idea. Scenario Planning in Organisations. THE PRACTICE OF SCENARIO PLANNING. The Practitioner's Art. Articulation of the Business Idea. Competitive Positioning. Scenario Development. Option Planning. INSTITUTIONALISING SCENARIO PLANNING. The Management of Change. Planning Processes. Guiding the Strategic Conversation. Conclusion. References. Index.
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Robert Fildes (1998) studied this question.
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