Corporate social responsibility in sport: critical issues and future possibilities

Purpose This paper aims to advance a critical analysis of corporate social responsibility (CSR) within sport. First, the author locates CSR within the wider field of sport-related social activities. Second, the author identifies key issues that confront CSR in sport. Third, while referring to papers elsewhere in this issue of the journal, the author sets out future possibilities for the pursuit of CSR within sport with regards to its technical, dialogical and critical dimensions.