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This research analyzed 2006 Princeton survey data to investigate the relationship between Internet users' privacy concerns and types of personally identifiable information (PII) disclosed online. Drawing on Altman's primary territory theory (1975 Altman , I. 1975 . The environment and social behavior . Monterey , CA : Brooks/Cole . [Google Scholar]), it tested associations linking online–offline PII transferability to overall privacy concerns. For this sample, PII susceptible for spillage into offline, primary territories was most likely to engender user privacy concerns. In turn, respondents concerned about privacy self-reported limited online self-disclosures. Additional analyses uncovered age-specific effects as mediators between PII disclosure and privacy concerns. While older individuals were likely to fear negative implications of PII availability online, younger respondents highlighted uncertainty about online availability of PII as of primary concern. Theoretical relevance of online–offline transferability and the practical significance of these findings to Web site design are discussed.
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Pan et al. (2010) studied this question.
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