The Political Meaning of the Hijab Style of Women Candidates

For several decades, an increasing number of Indonesian women have worn the Islamic headscarf, or hijab. This phenomenon has been the subject of considerable scholarly analysis, with most analysts seeing it as one sign of growing Islamisation in the country. Relatively few studies, however, have considered the extraordinary variation in hijab styles or analysed how they are used in electoral politics. Through a close study of women candidates running for legislative seats in the Cilacap district in Indonesia’s 2019 election, this article analyses the political meaning of the style of hijab chosen by candidates as part of their political imaging. In particular, the article distinguishes between ideological and instrumental uses of the hijab, noting that while some candidates wore particular styles of hijab in order to convey a broad ideological vision about the future of Indonesia, others were far more instrumental in their use, tailoring their hijab style to increase their electoral chances.