Can societal language amendments change gender representation? The case of Norway

This study investigates the influence of stereotypical information and the grammatical masculine on the representation of gender in Norwegian by applying a sentence evaluation paradigm. In this study participants had to decide whether a second sentence containing explicit information about the gender of one of more of the characters (e.g. . . . one of the women . . . ) was a sensible continuation of a first sentence introducing a role name (e.g. The spies came out . . . ). Participants' representations were biased by the stereotypicality of the role names when reading female (e.g. nurses) and male (e.g. pilots) stereotyped role names (replicating findings from the English sample in a previous publication), but male biased when reading neutral role names (replicating findings from the French and the German samples in a previous publication).