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Demonstrates enhanced ad fraud detection in mobile ads, implying a need for better security measures.
Mobile advertisement (ad for short) is a major financial pillar for developers to provide free mobile apps. However, it is frequently thwarted by ad fraud, where rogue code tricks ad providers by forging ad display or user clicks, or both. With the mobile ad market growing drastically (e.g., from $8.76 billion in 2012 to $17.96 billion in 2013), it is vitally important to provide a verifiable mobile ad framework to detect and prevent ad frauds. Unfortunately, this is notoriously hard as mobile ads usually run in an execution environment with a huge TCB.
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Li et al. (2015) studied this question.
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