October 1, 1995Academy of Management Journal199 citations

Customer-Firm Relationships, Involvement, and Customer Satisfaction.

PGPaul S. Goodman MFMark Fichman FLF. Javier Lerch

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Abstract

Relationships among levels of involvement between customers and suppliers, customers' evaluations of core and peripheral factors in their transactions, and customers' overall satisfaction were exam...

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Goodman et al. (Sun,) studied this question.

synapsesocial.com/papers/6a220139965ac143884939c9 https://doi.org/https://doi.org/10.2307/256859

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