According to Martindale's cognitive theory, the main determinant of aesthetic preference is prototypicality, and preference is usually related to its determinant in a monotonic or U-shaped fashion. Such a relation between aesthetic preference and prototypicality has been proposed before by other investigators. Contrary to their view, it will be argued that prototypicality will not do as a central concept in aesthetics.
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Frans Boselie (1991) studied this question.
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