Fields of change? Actors, institutions and social fields in the green restructuring of the Flåm tourism industry

The need for green industrial restructuring is increasingly being recognised, also within the tourism industries. This paper investigates the green restructuring of the tourism industry in the village Flåm, where actors and social fields at different geographical scales are involved. A multi‐scalar perspective on social fields, with their different institutional logics, provides a framework for approaching the roles of overlapping logics and actors’ institutional work in driving and giving direction to green restructuring. The investigation finds that institutional change in different fields is interconnected through scalar overlaps and through actors’ institutional work across fields.