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The social construction of hazard is a matter of considerable moment to those engaged in disaster preparedness, management and relief. All too often, insufficient recognition is accorded to the manner in which people's actions are influenced by their cultural interpretation of what they are experiencing. Behaviours that appear inappropriate or illogical to external agency or relief workers may be entirely consistent and rational actions when understood in the context of the operating schema of the individuals experiencing such phenomena.
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Greg Bankoff (2004) studied this question.
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