Exploring differences of visual attention in pedestrian navigation when using 2D maps and 3D geo-browsers

Despite the now-ubiquitous two-dimensional (2D) electronic maps, three-dimensional (3D) globe viewers, or 3D geo-browsers such as Google Earth and NASA World Wind have gained much attention. However, the effect of such interactive 3D geo-browsers on spatial knowledge acquisition and decision-making is not well known. This study aims to explore the potential benefits of using interactive 3D geo-browsers in three processes of pedestrian navigation (self-localization, spatial knowledge acquisition, and decision-making) in digital environments. We employed eye tracking to show differences of visual attention in pedestrian navigation between a 2D map (Google Map) and a 3D geo-browser (Google Earth). The results indicated that benefits and drawbacks of 3D representations are task dependent. Participants using the 3D geo-browser had an extensively visual search resulting in significantly longer response time than the 2D participants for spatial knowledge acquisition, whereas 3D users performed a more efficient visual search and resulted in a better navigation performance at complex decision points. We speculate that the inefficient knowledge acquisition when using the 3D geo-browser was most probably due to information overload and obstructed views. Landmarks in photorealistic 3D models assisted recall of spatial knowledge from mental maps, which contributed to efficient decision-making at a complex turning point. These empirical results can be helpful to improve the usability of pedestrian navigation systems.