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Journal Article Price Expectation and Price Recall Error: An Empirical Study Get access James G. Helgeson, James G. Helgeson Search for other works by this author on: Oxford Academic PubMed Google Scholar Sharon E. Beatty Sharon E. Beatty Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 14, Issue 3, December 1987, Pages 379–386, https://doi.org/10.1086/209121 Published: 01 December 1987 Article history Received: 01 May 1984 Revision received: 01 June 1987 Published: 01 December 1987
Helgeson et al. (Tue,) studied this question.
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