The Dark Side of Augmented Reality: Exploring Manipulative Designs in AR

Augmented Reality (AR) applications are becoming more mainstream, with successful examples in the mobile environment like Pokemon GO. Current malicious techniques can exploit these environments’ immersive and mixed nature (physical-virtual) to trick users into providing more personal information, i.e., dark patterns. Dark patterns are deceiving techniques (e.g., interface tricks) designed to influence individuals’ behavioural decisions. However, there are few studies regarding dark patterns’ potential issues in AR environments. In this work, using scenario construction to build our prototypes, we investigate the potential future approaches that dark patterns can have. We use VR mockups in our user study to analyze the effects of dark patterns in AR. Our study indicates that dark patterns are effective in immersive scenarios, and the use of novel techniques, such as “haptic grabbing” to draw participants’ attention, can influence their movements. Finally, we discuss the impact of such malicious techniques and what techniques can mitigate them.