Journal Article Market Price Variation, Perceived Price Variation, and Consumers' Price Search Decisions for Durable Goods Get access Dhruv Grewal, Dhruv Grewal Search for other works by this author on: Oxford Academic PubMed Google Scholar Howard Marmorstein Howard Marmorstein Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 21, Issue 3, December 1994, Pages 453–460, https://doi.org/10.1086/209410 Published: 01 December 1994 Article history Received: 01 March 1993 Revision received: 01 January 1994 Published: 01 December 1994
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Grewal et al. (1994) studied this question.