Social Media Use and Its Impact on Body Image: The Effects of Body Comparison Tendency, Motivation for Social Media Use, and Social Media Platform on Body Esteem in Young Women

The purpose of this study was to examine the effects of social media use on body esteem in young women. Through a self-report survey of college women (n=339), it was found that body comparison tendency was negatively correlated with body esteem and positively correlated with the motivation to use social media for body comparisons (both p<.01). This study also provided an exploratory investigation (n=58) of the impact that different social media platforms have on body satisfaction. Of the platforms examined, Facebook showed the largest negative correlation with body satisfaction (r=-.204). Participants who engaged in higher levels of Facebook use also displayed significantly lower body satisfaction than those with lower Facebook use (p<.05). This study suggests that social media is a new avenue for individuals to engage in maladaptive body comparison processes, creating a need for health communication and behavior change interventions that address this issue, especially among vulnerable populations.