The role of the government and E-Commerce adoption in small businesses in New Zealand

This research attempted to review the E-Commerce (EC) strategy of the New Zealand (NZ) government in the light of recent EC adoption and diffusion research in Small- to Medium-sized Enterprises (SMEs) in NZ. This was an important objective in this research in order to highlight commonalities and differences between the determinants of EC adoption in SMEs and the EC strategy of the NZ government. Addressing implications arising from these comparisons was another objective in this research. The research found that the NZ EC strategy managed to address most of the impending issues concerning EC success in NZ in the long term. However, this research contended that for EC to succeed in SMEs in NZ, some of these strategies needed to be addressed and executed first.