From Initiation to Apprenticeship in Taste: A Career-Based Approach to Alcohol Consumption in France

Relying on the (classic interactionist) notion of “career,” this paper attempts to explore the alcohol trajectories of a sample of young adults in France. To reconstruct each career, we conducted 30 in-depth interviews with young adults from 19 to 25 years of age. Three distinct stages were identified. The first consists of trying the product; the second involves experimenting with the physical and sensory effects of drinking; the third sets the person on a course toward diversifying consumption patterns.