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September 1, 1984Journal of Marketing

A Script-theoretic Analysis of Industrial Purchasing Behavior

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Authors

TLThomas W. LeighUniversity of GeorgiaARArno J. RethansCalifornia State University, Chico

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Leigh et al. (1984) studied this question.

synapsesocial.com/papers/6a22af19b4e867975acd4835https://doi.org/10.1177/002224298404800403
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