Answers are grounded in this paper and cite their sources.
Potential political candidates gave live, televised, audio, or written presentations to individuals and groups under laboratory conditions. The more live and rich the medium, the more favorably the communicator was evaluated; but media were equally effective in generating agreement with the candidate's message. Groups judged candidates more favorably than individuals, but individuals showed more attitude change. The results provide mixed support for a new theory of social impact and have implications for application in political campaigns.
No takes yet. Share an insight, caveat, or question.
Keating et al. (1976) studied this question.
Synapse has enriched 10 related papers. Consider them for comparative context: